Research & Moodboard

When we kicked off the initial moodboard phase of this project, we were guided by our main goal: to deliver high conversion, clear and well organized information about the product.

Exploration and Concept

With our moodboards, research, and values in tow, the next step was to begin the exploration process, keeping in mind our specific use cases and needs. Our first attempt was to combine illustration and graphic card ideas from the actual product. Here is our first attempt playing around the brand personality using few types of illustration. We were on the right direction, its close, but not quite there.

Sketching Concept

First approach of illustration style : Good combination of color but its too plain, not telling much story and usability.

Second approach of illustration style : Much simple, and information delivered very well by using actual text on the app.

Illustration applied in UI

After we got the result of the first screen, we later move to another pages. After few days of trial and error, Vitally gave us new perspective about future plan of the product itself, we discuss a lot here and finally we found new idea about the homepage and overall website look and feel. Its not only about how it will looks at the moment, we decide to implement our new concept here, and designing the visual language of Vitally.

improve trial KPIs

Convert more trials

Create & retain
more successful customers

Track customer MRR &
renewal dates

Vitally Design & Illustration Language

We produced all marketing pages following the latest version of iteration, we do few days iteration back and forth with Jamie and the team at Vitally.

Homepage Design

Customer Success

Trial Success

Subscription Analytics

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